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Skillshare

Start Your Creative Career: Build a Sharp, Smart Online Presence

via Skillshare

Overview

As creatives, we follow our muse and make what we love, but it can be tricky to switch gears when it comes time to start (or grow) your business and cultivate career success. Don’t worry — none of that is rocket science, and Sonja Rasula is here to teach you the formula!

Sonja began in the corporate world as a wunderkind, rocketing up the ladder with ambition and savvy — until she burned out, realizing all at once that she absolutely hated what she was doing, and no amount of success in it would change that. So she quit, started her own business, and never looked back.

Sonja believes that you can have exactly the career that you want, and she’s here to help you get it. Join her in this crash course in exactly what you need to start your creative career — right now! From metrics to social media best practices to website style, Sonja’s seen it all in her long standing career as a consultant and successful small business owner, and she knows exactly what most people get wrong. With her fun, funny, and super-approachable teaching style, she’s here to make sure you get it right.

Alongside Sonja, you’ll learn how to:

  • Read and interpret basic metrics for your website and social media
  • Create a brand Bible for yourself or your brand
  • Develop an eye-catching, “sticky” website that keeps people engaged
  • Use social media to your best advantage

Whether you’re an individual thinking about starting to sell prints, a professional stepping out into freelancing and contract work, or anywhere in between, Sonja’s foundational knowledge will set you up for success and allow you to build the self-employed career you’ve always wanted — so let’s get to it!

Syllabus

  • Introduction
  • Thinking of Yourself as a Business
  • Understanding Analytics
  • Creating Your Brand Bible
  • Building Your Website
  • Using Your Social Media
  • Final Thoughts

Taught by

Sonja Rasula

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