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Skillshare

The Ultimate Copywriting Class - Write Copy That Sells 2022

via Skillshare

Overview

Stop wasting time following so called “Copywriters” that do not practice what they preach.

Learn Copywriting for the UKs Award Winning Digital Marketing Agency Owner, Joshua George!

Get expert tips from real world examples and gain a competitive advantage!

Whether you have your own business, you work for a company, or want to get a job as a copywriter, this class covers everything you need to know!

What you’ll learn by taking this Copywriting class

  • Learn how to leverage “Power words” and Instantly generate more website clicks
  • Learn how to arrange your copy so your readers are glued to the page
  • Learn how to structure your copy to generate an influx of conversions (e.g purchases, sign ups etc)
  • Learn the secrets to writing Irresistible headlines that demand peoples attention
  • Get access to 2 FREE headline generator tools
  • Learn how to make your copy sound more conversational and not like a sales script!
  • Learn how to writer dynamite copy for your website and Increase your revenue
  • Learn how to write better social media posts that generate more engagement and followers
  • Learn how to write platform specific copy for social media sites like Facebook, Twitter & LinkedIn

Literally everything you need to know about copywriting, all in once place :)

All the strategies I teach follow repeatable formulas and timeless sales psychology tactics.

Syllabus

  • The Ultimate Copywriting - Class Overview
  • What Is Copywriting
  • What We're Going To Cover In This Section
  • What Are Power Words & How To Use Them
  • How To Master WIIFM (What's In It For Me)
  • Focus on Benefits, Not Features
  • The AIDA Formula - Structure Your Copy Like A Pro
  • How To Write Powerful CTAs That Convert
  • What We're Going To Cover In This Section
  • How Headlines Differ
  • The Secret To Writing Headlines That Demand Attention
  • Headline Generator Tools To Make Your Life Easier (Free)
  • Headlines For YouTube Videos
  • What We're Going To Cover In This Section
  • The Secret To Keeping Your Reader On The Page
  • How To Make Your Reader Feel Involved In Your Copy
  • Messaging Hierachy - Structure Your Copy Like A Pro
  • How To Write Conversational Copy
  • What We're Going To Cover In This Section
  • Crystalize Your Objective
  • Creating Effective Email Subject Lines
  • Creating Your Email Body
  • What We're Going To Cover In This Section
  • Intro To Copywriting For Social Media
  • Understand The Differences Between Platforms
  • Profile Copy - Best Practices
  • Copywriting For Facebook/ Twitter
  • Copywriting For LinkedIn
  • Conclusion.. goodbye for now

Taught by

Joshua George

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