Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 360 learning path, you'll be able to: Prepare and run campaigns that work effectively for mobile and video. Reach specific audiences. Implement Floodlight tags to measure conversions and optimize your campaign. Track campaign performance using the Insights dashboard and Report Builder. Enable and configure your verification settings to control where your ads are being served. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Meet Google Marketing Platform and Campaign Manager 360: Discover how Google Marketing Platform and Campaign Manager 360 can help you manage your campaign from end to end. Learn how Google Marketing Platform brings together solutions so you can reach your digital marketing goals.
- Get to Know Google Marketing Platform
- Get to Know Campaign Manager 360
- Plan, Execute, and Measure Your First Campaign: Get to know Planning, Campaign Manager 360's tool for planning all aspects of your media buys. Learn how to get your first campaign up and running, and gather insights with Floodlight. Explore the robust reporting capabilities of Campaign Manager 360 and protect the integrity of your campaign with the Verification tool.
- Explore Account and Campaign Essentials
- Build Your First Campaign
- Set Up Your Audience Strategy
- Gather insights with Floodlight
- Measure Campaign Performance
- Get Started with Verification
- Plan, Execute, and Measure Your Mobile Campaign: Learn how to plan, execute, and measure your first mobile campaign with Campaign Manager 360. Gain insights into mobile-specific metrics.
- Plan Your Mobile Campaigns
- Execute Your Mobile Campaign
- Measure and Report on Your Mobile Campaigns
- Plan, Execute, and Measure Your Video Campaign: Learn how to plan, execute and measure your first video campaign with Campaign Manager 360, and gain insights into video-specific metrics.
- Plan Your Video Campaigns
- Execute Your Video Campaign
- Measure and Report on Your Video Campaigns
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
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Reviews
5.0 rating, based on 1 Class Central review
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Muhammad Asim YousafI highly recommend the Get Started with Campaign Manager 360 course to anyone who wants to learn how to use this powerful ad management platform. The course is well-structured and comprehensive, and it covers all of the essential topics that you need to know to get started with Campaign Manager 360.
