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Google

Google Ads Apps Certification

Google via Skillshop

Overview

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a specific marketing goal Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence Enhance app quality and discoverability Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Syllabus

  • Prepare for the certification Optional: Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.
    • Knowledge Check Assessment
  • Pass the assessment and earn a certification
    • Google Ads Apps Assessment
  • Grow Your Business with App Campaigns Optional: Advance your understanding of the apps ecosystem and learn how to take advertising performance to the next level with Google App campaigns
    • Understand the Apps Ecosystem
    • Explore Google App Campaigns
  • Set App Campaigns Up for Success Optional: Learn what it takes to set up and run an App campaign with Google.
    • Define Your App Campaign Goal
    • Measure What Matters in App Campaigns
    • Begin with App Campaign Settings
    • Finish with App Campaign Ad Groups and Assets
  • Elevate Your App Campaign Optional: Go beyond campaign setup and learn advanced strategies for campaign, creative, and measurement excellence.
    • The Role of the Marketer in App Campaigns
    • Guide the Machine for a Better App Campaign
    • Create and Refine Your App Campaign
    • Understand Your App Campaign Results
  • Drive Growth Beyond App Campaigns Optional: Learn how app discoverability and quality can amplify the impact of app marketing.
    • Optimize the App Experience
    • Expand App Reach Across Markets

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