Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After completing this advanced learning path, you’ll be able to: Use Google Ad Manager’s regulatory and compliance tools to aid you in your efforts to comply with various regulations Employ Audience Solutions to draw insights from your users' interactions with your content to responsibly deliver relevant, helpful ads and earn more revenue Note: This offering is currently being expanded, so check out our new content as it becomes available. Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Google Ad Manager Regulation and Compliance : Understand the ever-changing data privacy regulatory landscape for publishers. Explore the tools that Google provides to publishers, which can help you work towards complying with various regulations.
- Navigate an Evolving Regulatory Landscape
- Use Google's Tools to Aid in Compliance
- Audience Solutions in Google Ad Manager : Gain an understanding how audiences within Google Ad Manager can drive value for your business. Learn how to set up audiences in Google Ad Manager. Understand how to traffic, forecast, and report on your audience segments.
- Meet Audience Solutions in Google Ad Manager
- Set Up Audiences in Google Ad Manager
- Forecast, Traffic, and Report on Audience Segments
- Audience Explorer Unlocks First-Party Data Insights
- Optimize Video Ad Performance with Google Ad Manager : Discover how Google Ad Manager's Dynamic Ad Insertion technology enables a seamless, personalized ad experience at scale across many types of content. Get familiar with key standards bringing efficiencies and more revenue to the video ad ecosystem.
- Get Started with Dynamic Ad Insertion
- Learn Key Standards in the Video Ecosystem
- Drive Revenue with New Web Formats : Discover what's new about Google Ad Manager's web formats and how they bring increased monetization potential. Explore their features, and learn how to implement, verify, and troubleshoot these formats.
- Explore Interstitial Ads Creative Format
- Maximize Revenue and User Experience with Multiplex Ads
- Deep Dive into Anchor Ads Creative Format
- Discover Audio Ads Inventory Type
