Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a specific marketing goal Elevate the performance of an App campaign with advanced strategies for campaign, creative and measurement excellence Enhance app quality and discoverability Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Grow Your Business with App Campaigns: Advance your understanding of the apps ecosystem and learn how to take advertising performance to the next level with Google App campaigns
- Understand the Apps Ecosystem
- Explore Google App Campaigns
- Set App Campaigns Up for Success: Learn what it takes to set up and run an App campaign with Google.
- Define Your App Campaign Goal
- Measure What Matters in App Campaigns
- Begin with App Campaign Settings
- Finish with App Campaign Ad Groups and Assets
- One Minute Demo: Setting Third Party Link IDs
- One Minute Demo: Importing Conversion Values
- One Minute Demo: Firebase Integration
- Increase Your App Product Knowledge with Video Tutorials : Achieve an in-depth understanding of Google App campaign products with the videos below.
- tROAS Bidding for App Campaigns
- App Campaigns for Pre-Registration
- Google Analytics for Firebase
- App Campaigns for actions
- Maximize Conversions Bidding for App Campaigns
- Elevate Your App Campaign: Go beyond campaign setup and learn advanced strategies for campaign, creative, and measurement excellence.
- The Role of the Marketer in App Campaigns
- Guide the Machine for a Better App Campaign
- Create and Refine Your App Campaign
- Understand Your App Campaign Results
- Boost App Engagement and Performance with Deep Links : Learn about the value, implementation and key components of deep linking.
- Uncover the Value of Deep Linking
- Implement Deep Links
- Implement Tracking and Bidding on App Conversions
- Drive Growth Beyond App Campaigns: Learn how app discoverability and quality can amplify the impact of app marketing.
- Optimize the App Experience
- Expand App Reach Across Markets
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
