As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help. After completing this intermediate learning path on data-driven attribution, you’ll be able to: Recognize the impact of privacy on attribution Dive into data-driven attribution and discover its value Put data-driven attribution in practice with Google Ads and Google Analytics 4 See how data-driven attribution works with other tools and learn about common myths
Overview
Syllabus
- Pre-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Learning Survey
- Data Driven-Attribution : Learn about the value that data-driven attribution can provide your customers to help them measure the full value of their advertising and marketing with Google.
- Discover the Impact of Privacy on Attribution
- Explore Conversion Modeling and Attribution
- Learn the Value of Google's Attribution Tools
- Dive into Data-Driven Attribution
- Put Attribution in Practice: Google Ads
- Put Attribution in Practice: GA4
- See How Attribution Works with Other Tools
- Explore Myths about Data-Driven Attribution
- Post-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.
- Post-Learning Survey
Tags
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