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Google

Measure Your Marketing with Google Analytics

Google via Skillshop

Overview

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.After completing this foundational learning path on Google Analytics, you'll be able to: Navigate the Advertising workspace in your Analytics account Describe how Analytics can use data and modeling to address your measurement needs Set up conversions and audiences in Analytics to measure and gain insights into your business objectives Note: This learning path is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

Syllabus

  • Pre-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.
    • Pre-Learning Survey
  • Practice with the Analytics Demo Account : Get familiar with Analytics by exploring the Google Analytics demo account. Follow the instructions in the link to gain access to the Analytics demo account. Once you gain access, you'll be ready to go on a guided tour of the different features, where you can explore fully functioning Analytics properties. (Don't worry you can't break anything!)
    • How to Use the Analytics Demo Account
    • Gain Access to the Analytics Demo Account
    • What to Expect from the Rest of this Training
  • Get Familiar with Marketing Data in Analytics : Discover how Analytics can give you the measurement insighs you need to help you meet your marketing objectives. Learn how to use attribution reports, conversions, and audiences, and how to use Analytics with Google Ads. Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.
    • Take a Tour of the Advertising workspace
    • Use Digital Analytics with Marketing Data
    • Measure What Matters with Conversions
    • Give Proper Credit with Attribution
    • Group Valuable Customers with Audiences
    • Use Analytics Together with Google Ads
  • Post-Learning Survey: Please rate your confidence on the following abilities. Your input will help us understand your starting point and continue to improve your learning experiences.
    • Post-Learning Survey

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