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Optimize your Display & Video 360 campaign

Google via Skillshop


Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign withDisplay & Video 360.


  • Optimize Your Display & Video 360 Campaign courses Optional
    • Define an optimal starting goal
    • Start out optimized for your goal
    • Quick-win optimizations for all goals
    • Target users with bid multipliers
    • Optimize to build awareness
    • Optimize to influence consideration
    • Optimize to drive action
    • Keeping optimized campaigns optimized
    • Avoid optimization pitfalls
  • Pass the Assessment and earn an Achievement
    • Bid Manager Optimization Assessment


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