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Online Course

Digital Media Analytics: Introduction

Purdue University via FutureLearn

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Found in Marketing

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Overview

Understand how to get value from digital and social media

How can social and digital media help a business improve? How can we get useful data from social and digital media? What are the limitations of such data?

Get answers to these questions and more in this introductory course to social and digital media analytics. In the course, you’ll learn how to turn social and digital media information into business intelligence, and discover why it’s so useful for professionals.

You’ll look at the different types of data you can get from social media and the opportunities and limitations each presents.

This course is for professionals looking to advance their careers and learn more about social media.

You will need a Google account to make use of Google sheets, you will also need a Twitter account, and to install or access TAGS.

Taught by

Sorin Adam Matei

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