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The Open University

Social Media Marketing

The Open University and Target Internet via FutureLearn ExpertTrack


Build effective social media campaigns to drive engagement and business outcomes

Accelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach


Courses under this program:
Course 1: Social Media Marketing: The User Journey
-Learn how to use social media effectively throughout the user journey to reach your audience and drive engagement and objectives.

Course 2: Social Media Marketing: Social Media Channels
-Choose the right social media channels and learn how to plan and implement them effectively with this practical course.

Course 3: Social Media Marketing: Organic and Paid Social Media
-Learn the best practices for using both organic and paid social media to help drive engagement and meet your objectives.

Course 4: Social Media Marketing: Managing Social Media
-Learn tools, techniques, and processes to effectively plan and manage your social media accounts.

Taught by

Daniel Rowles


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