Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

The Open University

Social Media Marketing: Managing Social Media

The Open University and Target Internet via FutureLearn


Gain sought-after skills from social media marketing experts

Turning your social channels from average to amazing is not solely down to the content or channel used, but also the processes and approaches you take to managing them.

This two-week course will help you discover critical tools and techniques to plan and manage your social media channels effectively.

Develop a sound social media management approach

You’ll discover how to develop and refine a successful social media management approach. You’ll explore each stage and element of social media management, covering insight tools, planning frameworks, day-to-day management tools, and monitoring and measurement techniques.

You’ll also find out how to create an effective social media policy that will guide your work and help avoid potential disasters.

Planning resources for effective social media campaigns

Social media activity and content production can be highly resource-intensive. You’ll discover how to manage both time and budget, and learn how to make the very best impact with the resources you have available.

You’ll learn how to implement processes and tools such as a content calendar to help the smooth day-to-day delivery of your strategy.

Apply social listening tools and maximise your impact

You’ll discover critical social listening tools and how to use them. These will provide you with vital market, audience, and channel insights which, used alongside channel and web analytics, will ensure you can stay one step ahead of your competitors by continually improving your social media campaigns and activity.

Designed by digital marketing experts, Target Internet with The Open University

Lead Educator, Daniel Rowles, CEO - Target Internet, will share his vast expertise gained from working with brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.

This course is designed for anyone who would like to increase their awareness and understanding of social media marketing. You don’t need any prior knowledge, although any work experience will help contextualise and enhance your learning.


  • Social media insights and planning
    • Welcome to the course!
    • What differentiates great social media?
    • Social media listening
    • Social media policies and avoiding social media disasters
    • Week 1 review
  • Hands-on social media management
    • Welcome to the week
    • Social media channel management tools
    • Content calendars and social media processes
    • Tools to keep improving your social media management
    • Week 2 review

Taught by

Daniel Rowles


Start your review of Social Media Marketing: Managing Social Media

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.