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Strategic Business Management - Microeconomics

University of California, Irvine via Coursera

  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-3 hours a week
  • Start Date
  • Duration 11 weeks long
  • Learn more about MOOCs

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Overview

This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

Syllabus

Introduction to Microeconomics for Managers

Supply and Demand

An Introduction to Consumer Theory

Production Theory

Perfect Competition

Monopoly and Monopolistic Competition

Oligopoly and Strategic Management

Strategic Capital Finance

Land, Labor, and Organizational Behavior

Public Goods, Externalities, and Income Redistribution

Finals Week

Taught by

Stephane Muller and Dr. Peter Navarro

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