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Strategic Business Planning

Sentinel 9 via FutureLearn


Improve management processes with business planning.

For organisations to be proactive rather than reactive, strategic business planning is imperative. It provides clarity, direction, and focus for the organisation, improving both management and decision-making processes.

On this four-week course, you’ll discover the key components of strategic business planning to enhance efficiency within an organisation and achieve a sustainable competitive advantage.

Understand how decision-makers use strategic business planning

You’ll delve into the benefits of strategic business planning and how it can lead to an increase in market share, profitability, and business longevity.

This understanding will highlight the importance of decision-makers knowing the key concepts of strategic business planning. You’ll also learn how decision-makers can apply this knowledge to effectively create solutions to consumer, market, environmental, and social problems.

Learn how to set a vision and create a mission statement

To help achieve a competitive advantage, you’ll hone your problem-solving and decision-making abilities within your organisation.

This knowledge will help you in the initial stages of strategic business planning including setting a preliminary vision and developing a mission statement.

Overcome challenges with strategy formulation and implementation

You’ll identify and examine key issues faced by strategic business planners and learn how to face challenges by conceptualising a strategic response.

With this understanding, you’ll explore strategy formulation, implementation, and evaluation to ensure you understand each step of strategic business planning.

Learning from the experts at Sentinel|9, you’ll finish the course with the ability to overcome key business challenges using a sound strategic approach.

This course is designed to help you develop skills and knowledge in strategic business planning.

It will be most beneficial if you’re interested in learning about vision and missions statements, and strategy formulation, implementation, and evaluation.


  • Concept profile - strategic business planning
    • Course welcome
    • Concept profile - strategic business planning
    • End of Week 1 wrap up
  • Preliminary vision, mission statements and strategy formulation
    • Weekly welcome
    • Preliminary vision and mission statements
    • Strategy formulation part 1
    • End of Week 2 wrap up
  • Strategy formulation and implementation
    • Weekly welcome
    • Strategy formulation part 2
    • Strategy implementation
    • End of Week 3 wrap up
  • Strategy evaluation
    • Weekly welcome
    • Strategy evaluation
    • End of course wrap up

Taught by

Astrid deRidder


5 rating at FutureLearn based on 1 rating

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