Online Course
Strategic Management of Innovation
Online Program in Innovation & Design Thinking
Cambridge Judge Business School Executive Education
via EMERITUS
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- Provider Coursera
- Cost Free Online Course (Audit)
- Session Upcoming
- Language English
- Certificate Paid Certificate Available
- Effort 5-8 hours a week
- Duration 4 weeks long
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Overview
Class Central Tips
This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.
This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.
This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.
Syllabus
Module 1: Technological Innovation
Module 2: Types and Patterns of Innovation
Module 3: Increasing Returns
Module 4: Timing of Entry and Protecting Innovation
Module 2: Types and Patterns of Innovation
Module 3: Increasing Returns
Module 4: Timing of Entry and Protecting Innovation
Taught by
Thomas ASTEBRO
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