Online Course
Strategic Management of Innovation
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Overview
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In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit.
If you are enrolled in the degree or certificate version of this course, you will not be affected and can continue your studies beyond August 11, 2020.
This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.
This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.
Syllabus
Module 2: Types and Patterns of Innovation
Module 3: Increasing Returns
Module 4: Timing of Entry and Protecting Innovation
Taught by
Thomas ASTEBRO
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