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Strategic Management of Innovation

HEC Paris via Coursera

  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 5-8 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

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Overview

This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.

This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.

Syllabus

Module 1: Technological Innovation

Module 2: Types and Patterns of Innovation

Module 3: Increasing Returns

Module 4: Timing of Entry and Protecting Innovation

Taught by

Thomas ASTEBRO

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