Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.


Strategic planning for professional service firms in the time of COVID-19

College of Law via FutureLearn


Strategic planning is a fundamental process used to drive business success. While organisations always need to navigate and plan for challenges, the COVID-19 pandemic has shattered stability and continuity and upended both social norms and ways of doing business – creating a “new normal”. Prior to the pandemic, professional service firms (such as lawyers, accountants, management and technology consultants, architecture, engineering, among others) were already facing technology disruption, new business models and new ways of working, increased competition, globalisation and changing client demands.

COVID-19 has further accelerated change and professional service firms need to prepare for the “new normal” by evaluating opportunities and risks in increasingly complex and challenging markets. Business decision-makers need to make informed (and sometimes difficult) strategic choices, including setting clear strategic objectives against which to execute.

This course covers foundational elements around strategy mindset and the strategic planning process for professional service firms. In the course, learners will consider current challenges professional service firms are facing. The adage, ‘If you fail to plan, you are planning to fail,” remains as relevant as ever during this time.

Business strategy impacts all leaders across the business, given the strategic plan determines resource allocation. Accordingly, this course is applicable to owner-operators of small-medium businesses, individuals in leadership roles at an organisation or business unit level, business analysis and strategic planning roles.

This course is also applicable to entrepreneurs and start-up businesses.


  • Business Strategy introduction
    • Welcome to Business Strategy
    • Professional service firms
    • Drivers of change for professional service firms, pre & post COVID
    • What is strategy?
    • Summary of week one's learning
  • Strategic Planning
    • Welcome to Week 2
    • A framework for strategic planning
    • Vision and mission
    • Goals and Objectives
    • Strategy and tactics
    • Summary of week two's learning
  • Strategic Analysis
    • Welcome to Week 3
    • 'Where are we now?"
    • PESTLE framework
    • Porter's five forces
    • SWOT
    • Summary of week three's learning
  • Strategic Models
    • Welcome to Week 4
    • Porter's generic competitive strategies
    • Ansoff's matrix
    • Boston Consulting Group Matrix
    • Competitive position
    • Summary of week four's learning

Taught by

Peter Edwards


4.6 rating at FutureLearn based on 58 ratings

Start your review of Strategic planning for professional service firms in the time of COVID-19

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.