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Introduction to Business Textbook



This Introduction to Business textbook replacement course covers all of the topics in a standard business textbook. The lessons offer a convenient way for students to study, interactive materials for teachers to engage their classes, and an effective alternative to expensive or outdated textbooks.


  • Ch 1. The Dynamic Business Environment
  • Ch 2. Practicing Social Responsibility and Ethical Behavior in Business
  • Ch 3. Economics and Business
  • Ch 4. Business in Global Markets
  • Ch 5. Forms of Business Ownership
  • Ch 6. Entrepreneurship and Small Business
  • Ch 7. Managing and Leading in Business
  • Ch 8. Leadership Styles in Business
  • Ch 9. Organizational Management
  • Ch 10. Business Production and Operations
  • Ch 11. Workplace Productivity & Motivation
  • Ch 12. Basics of Human Resources
  • Ch 13. Managing the Employer-Worker Relationship
  • Ch 14. Business Marketing Basics
  • Ch 15. Product Development and Retailing
  • Ch 16. Product Distribution & Supply Chain Management
  • Ch 17. Pricing Strategy in Marketing
  • Ch 18. Product Promotion in Business
  • Ch 19. MIS Basics in Business
  • Ch 20. Implications of Information Technology
  • Ch 21. Risk Management in Business
  • Ch 22. Accounting Basics
  • Ch 23. Financial Management in Business
  • Ch 24. Securities Markets and Business
  • Ch 25. Money and Financial Institutions


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