Utilize this corporate training course to help your employees understand more about using storytelling in content marketing. The short and engaging lessons can be viewed on a computer or mobile device for flexible and convenient studying.
Overview
Syllabus
- Ch 1. Historical & Scientific Context of Storytelling
- Ch 2. Effective Storytelling Elements
- Ch 3. The Audience Relationship in Storytelling Marketing
- Ch 4. Storytelling Frameworks & Techniques
- Ch 5. Business Applications of Storytelling
- Ch 6. Marketing Applications of Storytelling
- Ch 7. Brand Strategy & Social Media for Content Marketing
- Ch 8. Content Marketing Process
