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Supply Market Analysis

Rutgers University via Coursera


In this course you will learn some tools to evaluate supply markets from a Strategic level (e.g. Macro) (PESTLE) to Tactical level (e.g. Industry) (Supply Market Segmentation, Five Forces, Supply Chain Mapping) to Operational Level (Supplier) (Informational Sources, SWOT, Financial Analysis)

A total of seven "proven" tools will be provided.

All of these tools will help you develop the right strategies, reduce risks, and make the "right" supplier decisions.

Required reading, supplemental videos and a required case with a Peer Group Assessment will help you increase your learnings.


  • Welcome & Macro Level
  • Industry Level
  • Supplier Level

Taught by

Don Klock

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