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FutureLearn

Survive & Thrive as a Creative Freelancer: A Beginner's Guide

Kingston University London via FutureLearn

This course may be unavailable.

Overview

Gain vital business skills to establish yourself as a professional freelancer

One third of workers in the creative industries are freelancers. In such a competitive sector, making your freelance career sustainable takes more than just a healthy dose of creativity.

On this six-week course, you’ll learn everything you need to make managing your freelance business a success.

Discover what it takes to turn a freelancing side hustle into a viable career

When starting out, many freelancers fall foul of common pitfalls due to a poor understanding of the business processes required.

On this course, you’ll be guided through the basic principles of planning a business and how to market your skills. With this knowledge, you can source a client base that suits your skill set and deliver service excellence with every contract.

Master small business management strategies and freelance processes

Drawing on research from creative entrepreneurship, you’ll explore freelance business structures and consider how legislation in your country regulates freelance workers. You’ll also learn about financial planning for freelance work, including start-up costs nd taxes.

On this course, you’ll find out how to look after your mental health and wellbeing and build resilience as a small business owner. This vital aspect of business management will allow you to stay healthy while handling the pressures of running your own business.

Expand your self employed prospects with guidance from freelance creatives and industry experts from Kingston University

You’ll learn the techniques to grow your business from experts with first-hand experience of forging a freelance career in the creative industries.

By the end of the course you’ll be equipped with the tools to develop a well-structured creative business and marketing plan, as well as having the financial know-how to manage your money.

This course is designed for freelancers who want to work within the creative industries or those thinking of a career change and are considering freelance work.

This course would also benefit current creative freelancers wanting to strengthen their freelance practice.

Syllabus

  • Getting Started as a Freelancer
    • Introduction
    • Your Big 'Why'
    • Design your life/Design your business
    • Set-up structures
    • Conclusion
  • Finding Clients
    • Introduction
    • Who do you want to serve?
    • Talking to potential clients
    • Crafting your marketing plan
    • Conclusion
  • Working With Clients
    • Introduction
    • Demystifying clients
    • Understanding contracts
    • Getting paid for your work
    • Conclusion
  • Managing Your Business
    • Introduction
    • Finder, Minder, Grinder
    • Looking after the money
    • Reinvesting
    • Conclusion
  • Growing Your Business
    • Introduction
    • Taking stock of your business
    • Rethink, reassess, reinvent
    • Hiring and managing staff
    • Conclusion
  • Thriving as a Freelancer
    • Introduction
    • Looking after yourself
    • Planning for a rainy day
    • Sustainability
    • Conclusion

Taught by

Steven Sparling

Reviews

4.8 rating at FutureLearn based on 8 ratings

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