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Online Course

Advertising

Jai Narain Vyas University, Jodhpur and CEC via Swayam

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Overview

The objective of the course is to deal with the introduction of communication process used for designing ads in a quality way. The aim is to build skills of students so that they can work in a professional way in the advertising industry. It involves an ability to take major media decisions for connecting with right audience. Internet in advertising has increased the reach of social media. The advertising for different media requires various pre testing and post testing techniques. The selection of advertising appeals needs to be associated with the social, ethical and legal aspects of the economy and society. The course will help the students to imbibe the various insights of the subjects.

Syllabus

COURSE LAYOUT WEEK - 1 1. Introduction to Communication 2. Importance of Advertising 3. Meaning nature and concept of advertising 4. Types of Advertising WEEK - 2 5. Various elements of advertisings 6. Advertising Issues and Objectives 7. Audience Analysis in Advertising 8. Setting Advertising Budget WEEK - 3 9. Determinants and Major Methods of Advertising Budget 10. Factors impacting media decisions for advertising 11. Major Media Types and their characteristics 12. Television advertising WEEK - 4 13. Use of print media in advertising 14. Advertising through Internet Media devices 15. Advantages and disadvantages of internet media 16. Factors Influencing Media Choices in Advertising WEEK - 5 17. Media Planning and Selection 18. Media Scheduling 19. Message development 20. Advertising appeals WEEK - 6 21. Advertising copy 22. Use of multimedia in advertising 23. Advertising execution 24. Preparing ads for different media WEEK - 7 25. Creativity in advertisements 26. Measuring advertising effectiveness 27. Advertising and society 28. Impact of advertisings on sales WEEK - 8 29. Advertising research 30. Post testing techniques for measuring success of advertisements 31. Pre testing and research in launching advertising 32. Importance of advertisings agency WEEK - 9 33. Role of advertising agency 34. Various types of advertising agencies 35. Selection of advertising agency 36. Social advertisings WEEK - 10 37. Social responsibility in advertisings 38. Ethical aspects of advertising in India 39. Legal aspects of advertising in India

Taught by

Dr. Meeta Nihalani

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