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IGNOU

BHC-011: Basics of Event Management

IGNOU via Swayam

Overview

This Course is meant for beginners who are keen to work in the field of event management or for those who want to start their own entrepreneurship.It provides a basic understanding of event management in the context of events and activations, that are rapidly increasing across the world. It presents the importance of event management as a growing profession and a million dollar industry. The Course takes you through the types, characteristics, advantages and scope of events, and the opportunities in the event industry based on the diversity of events such as Intellectual Properties; Social and Cultural events (weddings, festivals, personal events etc); Managed events like Promotional campaigns/ Activations; MICE; Fairs; Sports; Rural; Digital; Government events and much more.Entrepreneurial competencies for an event manager are covered in this Course along with the necessary soft skills and other skills, to fulfill the role requirements for delivering a successful event. The Course provides knowledge on how to establish and run the events business and takes you through the process of business opportunity assessment and developing a good business plan. It further provides insights on the successful running of an event management company. Course Credit 4

Syllabus


Week

Topics

Week-1

Unit 1: Introduction and Scope of Events

Week-2

Unit 2: Types of Events

Week-3

Unit 3: Characteristics of Events

Week-4

Unit 4: Growth of Event Industry in India

Week-5

Unit 5: Entrepreneurial Competencies for Event Management

Week-6

Unit 6: Event Manager as a Professional Leader

Week-7

Unit 7: Communication Skills and Methods

Week-8

Unit 8: Building Portfolios

Week-9

Unit 9: Business Opportunity Search

Week-10

Unit 10: Business Plan Preparation

Week-11

Unit 11: Managing an Event Management Company

Week-12

Unit 12: Financial Management

Taught by

Prof. Heena K. Bijli

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