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Swayam

Entrepreneurship

Jai Narain Vyas University, Jodhpur , CEC , Indian Institute of Technology Madras and NPTEL via Swayam

Overview

This course provides a detailed overview of entrepreneurship as the foundation of business growth and value creation in the national economy. It provides multiple constructs for entrepreneurs to be successful, and pathways for their companies to achieve sustainable growth. Each week/module of the course will cover one specific theme/topic with conceptual perspectives as well as practical examples.Upon successful completion of the course, the student will gain an expansive and deep appreciation of entrepreneurship, and its pivotal role in the economy. The student or aspiring entrepreneur will be able to approach entrepreneurship with clarity and focus, and an enhanced understanding of the key success factors as well as possible risks and potential mitigation strategies. A practising entrepreneur is likely to be able to navigate the opportunities and challenges of entrepreneurship more effectively with the additional insights available.INTENDED AUDIENCE : Newly graduating UG and PG students, including MBA students; employed professionals seeking to set up their own enterprises; entrepreneurs and start-up founders seeking additional perspectives.PREREQUISITES : No special pre-requisites except that the participants must be preferably in the Third or Fourth Year of UG.INDUSTRY SUPPORT : Start-ups may give weightage to this course

Syllabus

The course structure and content covers, over a period of 12 weeks, the following 15 modules.
Module 1: Entrepreneurial JourneyModule 2: Entrepreneurial Discovery
Module 3: Ideation and Prototyping
Module 4: Testing, Validation and Commercialisation
Module 5: Disruption as a Success Driver
Module 6: Technological Innovation and Entrepreneurship – 1
Module 7: Technological Innovation and Entrepreneurship – 2
Module 8: Raising Financial Resources
Module 9: Education and Entrepreneurship
Module 10: Beyond Founders and Founder-Families
Module 11: India as a Start-up Nation
Module 12: National Entrepreneurial Culture
Module 13: Entrepreneurial Thermodynamics
Module 14: Entrepreneurship and EmploymentModule 15: Start-up Case Studies

Taught by

Dr. Meeta Nihalani

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