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Online Course


Jai Narain Vyas University, Jodhpur and CEC via Swayam

Online Program in Innovation & Design Thinking Cambridge Judge Business School Executive Education via EMERITUS AD

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This course provides a detailed overview of entrepreneurship as the foundation of business growth and value creation in the national economy. It provides multiple constructs for entrepreneurs to be successful, and pathways for their companies to achieve sustainable growth. Each week/module of the course will cover one specific topic with conceptual perspectives as well as practical examples. Upon successful completion of the course, the student will be able to approach entrepreneurship with clarity and focus. A practicing entrepreneur will be able to navigate the opportunities and challenges more effectively with an enhanced understanding of key success factors.

INTENDED AUDIENCE : Newly graduating UG and PG students; Employed professionals seeking to set up their own enterprisesPREREQUISITES : No special pre-requisites except that must preferably in the Third or Fourth Year of UGINDUSTRY SUPPORT : Start-ups may give weightage to this course



Week 1: Entrepreneurial Journey; covers the various stages of setting up and growing an entrepreneurial firm – from start-up to ramp-up; covers key definitional aspectsWeek 2: Entrepreneurial Discovery; focusses on self-discovery and self-evaluation; proposes a model of entrepreneurshipWeek 3: Ideation and Prototyping; discusses the importance and methodologies of developing ideas and prototypes to establish workable propositionsWeek 4: Testing, Validation, and Commercialization; covers the concepts of Minimum Viable Product and Ultimate Desirable Product; focusses on thematic criticalityWeek 5: Disruption as a Success Driver; discusses the importance of disrupting established product and service structures and processes to create new growth nichesWeek 6: Technological Innovation and Entrepreneurship; focusses on technology as a key driver of successful start-up and sustainable ramp-up – provides examplesWeek 7: Raising Financial Resources; outlines options available for entrepreneurs to access funds, the policy frameworks, and other supportive optionsWeek 8: Education, Employment and Entrepreneurship; discusses how an individual’s educational and employment skills can be leveraged for setting up entrepreneurial and start-up firmsWeek 9: Entrepreneurial Culture; proposes a framework for converting Start-up India and Make in India from Missions to Results, developing strong entrepreneurial cultureWeek 10:Case Studies – Part I; covers a few examples of entrepreneurial firms which have grown in combination with established businessesWeek 11: Case Studies – Part II; presents a few examples of start-ups founded based on core competencies of founders to deliver potentially disruptive products and servicesWeek 12:Case Studies – Part III; brings to attention certain offbeat ventures in educational, social and healthcare sectors – essentially based on networking and people skills

Taught by

Dr. Meeta Nihalani

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