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Indian Institute of Technology, Kharagpur

Entrepreneurship and IP Strategy

Indian Institute of Technology, Kharagpur and NPTEL via Swayam

Overview

The objectives of the course are :1. To discuss intellectual property strategy to protect inventions and innovations ofnew ventures.2. To develop skills of commercial appreciation by allocating knowledge aboutsubstantive aspects of management, strategy and legal literature.3. The course will make participants appreciate the nature, scope and differences of IP,its different utilities and approaches4. The course will make participants to manage and strategize IP lifecycle effectivelythroughout the journey of start-up, in a time when it is aspired highly by theeconomy and society.5. Participants will learn the fundamentals and advanced strategies of IP. They will begiven opportunity for understanding the same in MSME sector. They will be finallybe provided brief exposure about the valuation techniques and audits of IP.INTENDED AUDIENCE :Any disciplinePREREQUISITES :No prerequisitesINDUSTRIES SUPPORT :Almost all industry sectors need this course

Syllabus

Week 1:

Introduction to entrepreneurship and intellectual property: Definition, concepts

1. Introduction 2. What is an entrepreneurship? 3. What do you understand by IP? 4. Whether entrepreneurship and IP related? What is role of IP strategy in entrepreneurship? 5. Case study I – IT industry

Week 2:

Innovation and entrepreneurship :
1. Innovation, invention and creativity 2. Types of innovation 3. Innovation, market and IP 4. Open innovation and IP 5. Case Study II - BiotechnologyWeek 3:

IPR: Trademark and entrepreneurship :
1. Trademark-Definition 2. Trademark-Types 3. Trademark-Registration 4. Trademark infringement 5. Case study III - Textile industry

Week 4:

IPR: Patent and entrepreneurship :
1. Patent-introduction 2. Patent infringement 3. Patent strategies- I 4. Patent strategies- II 5. Capsule version

Week 5:

IPR: Copyright and entrepreneurship :
1. Copyright – Definition and subject matter 2. Copyright and related rights 3. Copyright registration and entrepreneurship 4. Copyright infringement 5. Case study IV – Film industry

Week 6:

IPR: Industrial design and entrepreneurship:
1. Industrial Design- Definition, concept 2. Industrial Designs Act - Key features 3. Industrial Design-Business 4. Industrial Design infringement 5. Case study V - Automobile industry

Week 7:

IP strategy & entrepreneurship :
1. IP strategy for start-up and MSME 2. IP transaction - introduction 3. IP valuation, bank loan, insurance 4. Success story and business model of a few start-ups 5. Case Study VI – Pharma industry andAgriculture
Week 8:

Entrepreneurship & IP - Government initiates :

1. Incubators, research parks 2. Various Government policies 3. Integrative approach – Entrepreneurship & IP strategy 4. Capsule revision 5. Am I ready to venture my start up? (Course applicability)

Taught by

Prof. Gouri Gargate

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