The course provides foundational knowledge on various aspects of entrepreneurial venture creation and management during its life-cycle. It has been designed to address multidisciplinary audiences. The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision makers in established enterprises. Topics can be classified in some major themes such as : Making a choice to create an entrepreneurial venture, current trend of technology entrepreneurship, how to start a start-up, identifying opportunities, factors driving competitive advantages, organizational structure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resource management, & strategic management, risk analysis, legal aspect of business, how to raise fund during life-cycle of a new ventures. INTENDED AUDIENCE : All students with education up to higher secondary can take up this course.PREREQUISITES : NoneINDUSTRY SUPPORT : All start-ups, companies in emerging technology domains, companies adopting ‘corporate entrepreneurship’, professionally managed companies
Week 1: Introduction Dhirubhai Ambani & Sofia Myths & Realities about entrepreneurship entrepreneurial qualities Why start-ups fail? Week 2: Mission, vision, entrepreneurial qualities – I Mission, vision, entrepreneurial qualities – II Value proposition Business Model canvas Business model generation Week 3: Competitive advantage Lean start-up – 1 Lean start-up – 2 Team and early recruit Legal forms of businessWeek 4: Marketing management 1 Marketing management 2 Market research –I Market research –II Market research –Example Week 5: Introduction to financial statements Profit & Loss statement Balance sheet Cash flow Example – 1 Example – 2 Cost-volume-profit & Bread-Even analysis Capital budgeting Week 6: Business plan-I Business plan-II Pitching Go-to-market strategies Does & Don'ts Week 7: How to innovate Design Thinking Design-Driven Innovation, Systems thinking Open innovation, TRIZ How to start a start-up? Week 8: Government incentives for entrepreneurship (1 lecture) Incubation, acceleration Funding new ventures – bootstrapping, crowd sourcing, angel investors, VCs, debt financing (3), due diligence Legal aspects of business (IPR, GST, Labour law) Week 9: Cost, volume, profit and break-even analysis Margin of safety and degree of operating leverage Capital budgeting for comparing projects or opportunities Product costing Product pricing Week 10:Funding new ventures – bootstrapping, crowd sourcing, Angel investors, VCs, debt financing (3), and due diligence Incubation and acceleration Government incentives for entrepreneurship Project cost and Financial Closure Week 11:Dos & Donts in entrepreneurship Growth Hacking Growth Strategy Legal aspects of business (IPR, GST, Labor law) Negotiation skill Week 12:Human Resource management in startups Pivoting Entrepreneurial cases Risk assessment and analysis Strategy management for entrepreneurial ventures Factors driving success and failure of ventures Concluding remarks
Harshitha L is taking this course right now, spending 5 hours a week on it and found the course difficulty to be medium.
Eager to learn more about Enterprenuership
The important thing that an enterprenure should know before he starts a business. The gain and difficulties that an enterpreneur faces while he or she is running a business