The course provides foundational knowledge on various aspects of entrepreneurial venture creation and management during its life-cycle. It has been designed to address multidisciplinary audiences. The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision makers in established enterprises. Topics can be classified in some major themes such as : Making a choice to create an entrepreneurial venture, current trend of technology entrepreneurship, how to start a start-up, identifying opportunities, factors driving competitive advantages, organizational structure, basic knowledge of financial statements and project report,introductory knowledge on marketing management, human resource management, & strategic management, risk analysis, legal aspect of business, how to raise fund during life-cycle of a new ventures.INTENDED AUDIENCE : All students with education up to higher secondary can take up this course.PREREQUISITES : NoneINDUSTRY SUPPORT : All start-ups, companies in emerging technology domains, companies adopting ‘corporate entrepreneurship’, professionally managed companies
Entrepreneurship Essentials
Indian Institute of Technology, Kharagpur and NPTEL via Swayam
This course may be unavailable.
Overview
Syllabus
Week 1: Introduction Dhirubhai Ambani & Sofia
Myths & Realities about entrepreneurship
entrepreneurial qualities
Why start-ups fail?
Week 2: Mission, vision, entrepreneurial qualities – I Mission, vision, entrepreneurial qualities – II
Value proposition
Business Model canvas
Business model generation
Week 3: Competitive advantage Lean start-up – 1 Lean start-up – 2 Team and early recruit Legal forms of businessWeek 4: Marketing management 1 Marketing management 2 Market research –I Market research –II
Market research –Example
Week 5: Introduction to financial statements Profit & Loss statement
Balance sheet
Cash flow
Example – 1
Example – 2
Cost-volume-profit & Bread-Even analysis
Capital budgeting
Week 6: Business plan-I Business plan-II
Pitching
Go-to-market strategies
Does & Don'ts
Week 7: How to innovate Design Thinking
Design-Driven Innovation, Systems thinking
Open innovation, TRIZ
How to start a start-up?
Week 8: Government incentives for entrepreneurship (1 lecture) Incubation, acceleration
Funding new ventures – bootstrapping, crowd sourcing,
angel investors, VCs, debt financing (3), due diligence
Legal aspects of business (IPR, GST, Labour law)
Week 9: Cost, volume, profit and break-even analysis
Margin of safety and degree of operating leverage
Capital budgeting for comparing projects or opportunities
Product costing
Product pricing
Week 10:Funding new ventures – bootstrapping, crowd sourcing,
Angel investors, VCs, debt financing (3), and due diligence
Incubation and acceleration
Government incentives for entrepreneurship
Project cost and Financial Closure
Week 11:Dos & Donts in entrepreneurship
Growth Hacking
Growth Strategy
Legal aspects of business (IPR, GST, Labor law)
Negotiation skill
Week 12:Human Resource management in startups
Pivoting
Entrepreneurial cases
Risk assessment and analysis
Strategy management for entrepreneurial ventures
Factors driving success and failure of ventures
Concluding remarks
Myths & Realities about entrepreneurship
entrepreneurial qualities
Why start-ups fail?
Week 2: Mission, vision, entrepreneurial qualities – I Mission, vision, entrepreneurial qualities – II
Value proposition
Business Model canvas
Business model generation
Week 3: Competitive advantage Lean start-up – 1 Lean start-up – 2 Team and early recruit Legal forms of businessWeek 4: Marketing management 1 Marketing management 2 Market research –I Market research –II
Market research –Example
Week 5: Introduction to financial statements Profit & Loss statement
Balance sheet
Cash flow
Example – 1
Example – 2
Cost-volume-profit & Bread-Even analysis
Capital budgeting
Week 6: Business plan-I Business plan-II
Pitching
Go-to-market strategies
Does & Don'ts
Week 7: How to innovate Design Thinking
Design-Driven Innovation, Systems thinking
Open innovation, TRIZ
How to start a start-up?
Week 8: Government incentives for entrepreneurship (1 lecture) Incubation, acceleration
Funding new ventures – bootstrapping, crowd sourcing,
angel investors, VCs, debt financing (3), due diligence
Legal aspects of business (IPR, GST, Labour law)
Week 9: Cost, volume, profit and break-even analysis
Margin of safety and degree of operating leverage
Capital budgeting for comparing projects or opportunities
Product costing
Product pricing
Week 10:Funding new ventures – bootstrapping, crowd sourcing,
Angel investors, VCs, debt financing (3), and due diligence
Incubation and acceleration
Government incentives for entrepreneurship
Project cost and Financial Closure
Week 11:Dos & Donts in entrepreneurship
Growth Hacking
Growth Strategy
Legal aspects of business (IPR, GST, Labor law)
Negotiation skill
Week 12:Human Resource management in startups
Pivoting
Entrepreneurial cases
Risk assessment and analysis
Strategy management for entrepreneurial ventures
Factors driving success and failure of ventures
Concluding remarks
Taught by
Prof. Manoj Kumar Mondal
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