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Home Science - Extension and Communication Management Level - 2

English and Foreign Languages University and CEC via Swayam


Home Science is a discipline of study that focuses on the management of human and non-human resources for vertical and horizontal betterment of the society i.e individuals and families and homes and communities. The fundamental objective of Home Science extension education is the ‘development of the people’ or ‘the destination man’. The general objectives of extension education and communication management include
1. To assist people to discover and analyze their problems, their felt and unfelt needs.2. To develop leadership among people and help them in organizing groups to solve their problems.3. To disseminate information based on research and the practical experience, in such a manner that the people would accept it and put it into actual practice.4. To keep the research workers informed of the people’s problems from time to time, so that they may offer solutions based on necessary research.
Rationale for developing this Course

The core courses planned under the programme with a strong foundation for the two aspects of Extension and Communication. The issues of national concern are reflected in the curriculum with a focus on linking women and children to mainstream national development programmes. It will orient the students to the socio-cultural and economic environment of rural, urban and semi urban communities. The course will prepare a cadre of professionals to work with governmental and non-governmental organisations in various capacities. It will enhance self-employment potential through entrepreneurial skill training by developing competency in the preparation of participatory and innovative communication strategies for the dissemination of vital information to vulnerable sections of the population. The course gives an insight how to channelise the potential to become development Media specialists with an orientation to Development Journalism, Media Research and sensitivity to the vast heritages and oral traditions of the country. It also helps to develop skills in planning, implementing, monitoring and evaluating various programmes in the developmental sector.
The specific objectives of the course are to
Develop the basic knowledge of

  • Communication process in development
  • Print, Electronic and Advertisement & Visual publicity
  • Research and documentation
  • Adult/ Non formal Education
  • Programmes for rural and urban development

Career opportunities:

  • Specialists in international developmental planning organizations
  • Extension officers, Agents and Public Relation Officers in Government Departments
  • Executives in Women welfare & Child development,
  • Rural Development,
  • Social welfare and
  • Non government institutions
  • Information and Public Relations

In the field of Media
  • ICT module designers for community education, especially rural women, adolescent girls and children.
  • Event managers
  • Free lancer journalists
  • Public Relation Officers in corporate schools, hospitals and non-government organizations.
  • Social marketing managers



Week 1 Objective
Communication process in development – 1Communication process in development - 2Communication process in development - 3
Week 2 Objective
Print Media – 1Print Media - 2Print Media - 3Print Media - 4Print Media – 5
Week 3 Objective
Electronic Media - 1Electronic Media - 2Electronic Media - 3Electronic Media – 4Software in Folk Media
Week 4 Objective
Advertisement & Visual publicity - 1Advertisement & Visual publicity - 2Advertisement & Visual publicity - 3Advertisement & Visual publicity – 4Advertisement & Visual publicity - 5Advertisement & Visual publicity - 6
Week 5 Objective
Training for development – 1Training for development – 2Training for development – 3Training for development - 4
Week 6 Objective
Research and documentation - 1Research and documentation - 2Research and documentation - 3Research and documentation - 4
Week 7 Objective
Research and documentation - 5Research and documentation - 6Research and documentation - 7Research and documentation - 8
Week 8 Objective
Adult/ Non formal Education - 1Adult/ Non formal Education - 2Adult Non formal Education - 3Adult Non formal Education - 4
Week 9 Objective
Adult/ Non formal Education - 5Adult/ Non formal Education - 6Adult/ Non formal Education - 7Adult/ Non formal Education - 8
Week 10 Objective
Programmes for rural and urban development -1Programmes for rural and urban development -2Programmes for rural and urban development -3Programmes for rural and urban development -4
Week 11 Objective
Programmes for rural and urban development -5Programmes for rural and urban development -6

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