Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Indian Institute of Science Bangalore

Integrated Marketing Management

Indian Institute of Science Bangalore and NPTEL via Swayam

This course may be unavailable.

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers :Marketing function; Marketing concept; Relationship with other functions;Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing Planning; Marketing mix; Product policy; New products; Product life cycle; Pricing; Distribution;Advertising and promotion; Marketing organization; Sales forecasting; Management of sales force; Marketing controlINTENDED AUDIENCE : Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD); Professionals requiring exposure to MarketingPREREQUISITES : NilINDUSTRY SUPPORT : Almost all companies

Syllabus

Week 1 : Marketing concept, Coordinated marketing, Meta marketing, Holistic marketing dimensions Week 2 : Case Analysis, Case Discussion; Marketing Environment Week 3 : Marketing decisions, Customer delivered value, Buyer Behaviour, Input - output map Week 4 : Case Discussion, Marketing Planning Week 5 : Marketing mix, Product policy, New products, PLC Week 6 : Price, Distribution, Advertising and Promotion, Case Discussion Week 7 : Marketing organization, Product Management Week 8 : Sales Management, Marketing Control, Case Discussion

Taught by

Prof. R Srinivasan

Tags

Reviews

Start your review of Integrated Marketing Management

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.