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Indian Institute of Management Bangalore

Introduction to Retail Management

Indian Institute of Management Bangalore via Swayam


This course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector.What you'll learn:An understanding of the retail business model for brick and mortar formatsUnderstanding various constituents of retail strategy.A greater awareness of how to develop and sustain a competitive advantage in retail sector.Practical tools and techniques of retail strategy.


Week 1- Understanding Retail Business
  • What is retailing?
  • How does retail business work
  • Characteristics of Retail Business
  • Roles & Responsibilities in Retail Business.
  • Retail Focus/Significance of Retail Business
  • Manufacturer – Retailer Relationship Change
  • Terminologies in Retail Business
Week 2- Retail Formats & Strategies
  • Philosophy of retail formats classification
  • Various basis of classification of retail formats
  • Ownership based classification
  • Strategy mix based classification-Food & Grocery
  • Strategy mix based classification-General Merchandise
  • Non-traditional classification
  • Evolution of retail formats
Week 3- Retail Competition & Retail Strategy
  • Business model-Planning-Strategy
  • Retail Competition
  • Retail strategy
Week 4- Financial Strategy for retail business
  • Strategic profit model
  • Profit management path
  • Asset management path
Week 5- Merchandise Management
  • Merchandise Financials
  • Merchandise process
  • Inventory management
  • Store plan
Week 6- Retail Pricing & Promotion
  • Factors Influencing retail pricing
  • Pricing methods
  • Pricing implementation & adjustments
  • Communication strategy
  • In store promotions
  • Elements of retail promotion mix.

Taught by

Ashis Mishra

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