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Indian Institute of Technology Roorkee

Manufacturing Strategy

Indian Institute of Technology Roorkee and NPTEL via Swayam


The aim of this course is to provide a treatment to manufacturing functions to gain competitive advantage. Normally, operation activities are considered reactive in nature. Therefore, organizations are not able to use operation function for competitiveness. W.Skinner wrote the seminal artivle in HBR in 1969 to highlight the role of manufacturing in corporate strategy. This course will discuss the process of formulation of manufacturing strategy and will also discuss various tools and techniques for making a world class organization. This course will have a right blend of theory and case discussions. INTENDED AUDIENCE : (1) Industry people who wants to use “operations” for competitive advantage. (2) Students doing research in operations management. (3)Students doing Masters and Bachelors degrees in area of operations management, industrial engineering etc.INDUSTRY SUPPORT : (1)Companies involved in manufacturing activities will be the primary beneficiary of this course. (2)Services organizations such as Hotels, Airlines, Healthcare sector will also find this course useful to leverage on their operational capabilities.


Week 1 :(1) Manufacturing output(2) Operations Systems(3) Operations Strategy(4) Functional strategy within context of a firm(5) Functional dominance within corporate strategyWeek 2 :(1) Concept of world class manufacturing organization(2) 6 Ps of Manufacturing(3) Skinners’ view and Hayes and Wheelwright framework of Manufacturing Strategy(4) Alternative paradigm of manufacturing strategy(5) Some generic manufacturing strategies IWeek 3 :(1) Developing a manufacturing strategy(2) Understanding markets(3) The concept of order winners and qualifiers(4) Basic Characteristics and Specific Dimensions of Order Winners and Qualifiers(5) Some specific order winners and qualifiers IWeek 4 :(1) Some specific order winners and qualifiers II(2) Some specific order winners and qualifiers III(3) Some specific order winners and qualifiers (Non operation related criteria)(4) Developing an Operations Strategy: Methodology(5) Developing an Operations StrategyWeek 5 :(1) Developing an Operations Strategy: Roth and Miller Classification(2) Enlightened View of Manufacturing(3) Manufacturing Strategy Taxonomy: Some evidences from China(4) Quality Management and Manufacturing Excellence(5) Total Quality Management and Manufacturing ExcellenceWeek 6 :(1) Deming’s approach to Quality(2) Business Excellence Awards(3) Process Choice(4) Process Choice: 3 Dimensional View(5) Product ProfilingWeek 7 :(1) Critical success factors for World Class Manufacturing(2) Value Added Engineering(3) Total Employee Involvement(4) HR theories for Operations Strategy(5) Flexible Manufacturing systemWeek 8 :(1) Concept of Focus wrt Manufacturing Strategy(2) Toyota production System I(3) Toyota production System II(4) World Class Manufacturing and India(5) Achieving World Class Status

Taught by

Prof. Rajat Agarwal

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