This six-week course in Personal Branding is tailored for learners aiming to deepen their expertise in personal branding strategies for professional advancement. Through a blend of theoretical exploration, case studies, hands-on learning, and practical exercises, participants will tackle advanced topics including brand positioning, thought leadership, cross-cultural branding, and crisis management. By course end, students will craft a sophisticated personal brand strategy aligned with their career goals and equipped with adaptable skills to excel in diverse professional environments. Join us for an immersive journey to unlock the full potential of your personal brand.Course Objective:At the end of the course learners will be able to:Demonstrate effective brand positioning.Explain the principles of thought leadership.Apply cross-cultural branding strategies.Analyze crisis management adeptly.Create tailored personal brand strategies.
Overview
Syllabus
Week 1: Concepts in Personal Branding
Week 2: Brand Positioning and Differentiation
Week 3: Thought Leadership and Building a Personal Brand Ecosystem
Week 4: Managing Brand Reputation and Building a Network
Week 5: Personal Branding in the Digital Age and Ethics
Week 6: Online Marketing and Advertising
Exam Schedule
Taught by
Prof. Suparna Ghosal, Dr. Mahalakshmi S
