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Indian Institute of Technology, Kharagpur

Soft Skills for Business Negotiations and Marketing Strategies

Indian Institute of Technology, Kharagpur and NPTEL via Swayam

Overview

The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies. The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed. The course is tailored very effectively to introduce various Soft skill application examples. This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life. The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples. This would facilitate easy comprehension for the students of different level of ability and exposure. Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures.

INTENDED AUDIENCE : Students of Business Management Marketing, Product Management Architecture Engineering Commerce Infrastructure Design and Management Candidates appearing for Job interviews Potential Negotiators Marketing professionals

INDUSTRY SUPPORT : This course would also be very useful for the aspirants for Government as well as Private employment.

Syllabus

COURSE LAYOUT

Week 1: Soft Skills and Hard SkillsWeek 2: Non-verbal communicationsWeek 3: NegotiationsWeek 4: Professional NegotiationsWeek 5: Business NegotiationWeek 6: Product Marketing NegotiationWeek 7: Negotiation for ServicesWeek 8: Marketing StrategyWeek 9: Power MarketingWeek 10: Power Marketing StrategiesWeek 11: Power Marketing PresentationsWeek 12: Time Management in Marketing

Taught by

Uttam K. Banerjee

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