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Indian Institute of Management Bangalore

Strategic Management

Indian Institute of Management Bangalore via Swayam

Overview

Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels

Syllabus

Week 1: Introduction to Strategic Management
  • What is strategy?
  • The role of strategy
  • Strategic decisions
  • Aligning strategy and organization
Week 2: Analyzing the External Environment
  • Strategic context of the firm
  • Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
  • PESTLE Analysis
Week 3: Analyzing the Internal Environment
  • The Resource based view of the firm
  • VRIO framework
  • Sustenance of competitive advantage
Week 4: Competitive Positioning
  • Competitive positioning
  • Business level strategies : Cost leadership, differentiation, focus and dual advantage.
  • Value chain analysis
Week 5: Managing the Multi-business Firm
  • Strategies for the multi-business firm.
  • The need of corporate strategy
  • Corporate level strategies
  • Strategy portfolio frameworks
  • Strategy implementation

Taught by

PD Jose, Rejie George Pallathita, Sai Yayavaram

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