Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels
Week 1: Introduction to Strategic Management
What is strategy?
The role of strategy
Aligning strategy and organization
Week 2: Analyzing the External Environment
Strategic context of the firm
Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
Week 3: Analyzing the Internal Environment
The Resource based view of the firm
Sustenance of competitive advantage
Week 4: Competitive Positioning
Business level strategies : Cost leadership, differentiation, focus and dual advantage.