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Indian Institute of Technology, Kharagpur

Strategic Management for Competitive Advantage

Indian Institute of Technology, Kharagpur and NPTEL via Swayam

Overview

ABOUT THE COURSE:The importance of strategic management cannot be overemphasized in today’s business. The course aims to expose participants to conceptual frameworks and various perspectives related to strategic management. The participants would learn to analyze competitive situations, develop strategy, use of various strategic tools and skillsets, and strategy implementation issues that are generally faced in real-life. These include familiarization with organization’s internal and external environment analysis, competitor’s analysis; crafting strategy including multi-business strategy and international business strategy; implementation and related issues such as resource allocation, organization structure, culture and leadership. The course essentially takes the viewpoints of senior and top management executives with a major focus on the enterprise as a whole, rather than each functional area.INTENDED AUDIENCE:Management students (MBA, Ph.D.) and academics, management professionals at various levels; Commerce and HRM students, Industrial and Systems Engineering, and related disciplines.PREREQUISITES:Must be a graduate in science, arts, commerce, engineering or equivalent degreeINDUSTRY SUPPORT:All organizations be it Government or non-Government, profit or non-profit, business or charity, manufacturing or service, utility or IT, military and others need strategic management for long-term planning, growth, efficient operations and survival.

Syllabus

Week 1: Basic concepts of corporate strategy, External Environmental AnalysisWeek 2:Competitive AnalysisWeek 3:Internal Corporate analysisWeek 4:Strategy Formulation, Strategic ChoicesWeek 5:Multi-business strategyWeek 6:Strategies for competing in International marketWeek 7:Strategy ImplementationWeek 8:Strategy Implementation, Organizational culture and LeadershipWeek 9:Strategic Evaluation, Monitoring and ControlWeek 10:Corporate GovernanceWeek 11:Corporate Social Responsibility and sustainabilityWeek 12:Strategic Enablers

Taught by

Prof. Sanjib Chowdhury

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