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Indian Institute of Technology Madras

Strategy And Technology: A Practical Primer

Indian Institute of Technology Madras and NPTEL via Swayam

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Overview

About the Course: A study of strategy is essential for professionals to help their enterprises and organisations in developing the vision, mission, and goals, crafting a strategy that can accomplish the goals through execution. In the strategic management process, technology plays a vital role. This course “Strategy and Technology: A Practical Primer” brings together the domains of strategy and technology to create multiple frameworks for enterprise growth and sustainability. The concepts are illustrated through illuminating case examples and where appropriate enduring practical developments are translated into conceptual frameworks. This course will be useful for a broad spectrum of students and working professionals to develop and hone their strategic skills integrating multiples technology insights. INTENDED AUDIENCE : Graduate studentsPREREQUISITES : Any graduate degreeINDUSTRY SUPPORT : The course will be appreciated by companies and industries that are strategic and technological in their approach. It will be useful for administrative organisations as well.

Syllabus

Week 1: Structural and Strategic AnalysisWeek 2: Strategy InformationWeek 3: Strategy ExecutionWeek 4: Competitive StrategyWeek 5: Buyers, Suppliers and CompetitorsWeek 6: Structural Analysis and Competitive StrategyWeek 7: Dynamic Strategy EquilibriumWeek 8: Technology and Competitive StrategyWeek 9: Technology as Strategy DriverWeek 10: Technology and FinanceWeek 11: Technology and BusinessWeek 12: Technology Case Studies

Taught by

Prof. C Bhaktavatsala Rao

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