The Art and Science of Marketing: From Basics to Breakthroughs

Overview

ABOUT THE COURSE:Welcome to "The Art and Science of Marketing: From Basics to Breakthroughs," a 12-week comprehensive course designed for SWAYAM. This course is structured to unravel the intricate dynamics of modern marketing, blending foundational theories with cutting-edge practices to equip learners with the necessary tools and insights for successful marketing management. Whether you're a budding marketer, a business owner, or a student eager to delve into the world of marketing, this course will guide you through the essential components of marketing strategies, consumer behavior, digital marketing, branding, and much more. By exploring real-world applications and interactive content, participants will gain a holistic understanding of how effective marketing techniques can be developed and implemented to drive business success and innovation. Join us on this journey to transform theoretical knowledge into practical marketing prowess, and prepare to make impactful decisions in a rapidly evolving marketplace.INTENDED AUDIENCE: Students of MBA, BBA, M.Com, B.Com., any other discipline students under NEP 2020, who want to learn marketing as a Multi-disciplinary course, and budding marketer.INDUSTRY SUPPORT: Students can leverage the learnings of the courses to develop their career in sales and marketing stream of all types of organization.

Syllabus

Week 1: Defining Marketing for the 21st Century
Week 2:Fundamental Concepts of Marketing – Art and Science of Marketing
Week 3:Understanding Marketing Environment, Marketing Information System, Marketing Planning & Competitor Analysis
Week 4:Segmentation, Targeting, and Positioning Strategy (STP Strategy)
Week 5:Creating and Delivering Customer Value, Satisfaction, Loyalty, and Relationships
Week 6:Crafting Brand Positioning and Equity
Week 7:Setting Product Strategy – Product Mix Decisions, New Product Development, Packaging and Labeling, Product Life Cycle
Week 8:Formulating Pricing Strategy
Week 9:Designing and Managing Value Networks and Channels
Week 10:Devising Integrated Marketing Communication Strategies
Week 11:Marketing Organizations and Control

Week 12: Emerging Marketing Practices