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Indian Institute of Technology Roorkee

Visual Communication Design for Digital Media

Indian Institute of Technology Roorkee and NPTEL via Swayam


The course will impart knowledge on the different aspects of visual communication design, emphasizing on virtual media platform. In contemporary visual design pedagogy, virtual media technology is an emerging paradigm. The course will emphasize on understanding of visual cognition, which is the key factor to achieve user-friendly design. Usage of contemporary technology like, eye tracking will also be introduced as user testing tool. The course will enable the students to learn visual design in virtual media through a methodological approach.INTENDED AUDIENCE :Students and professional from the discipline of Visual Communication design, User experience design or equivalent domain. It is a Elective Course for UG and PG of design and architecture domain, including B.Des, M.Des, B.Arch, M.Arch, B.FA, M.FA etc.INDUSTRY SUPPORT :Any User Experience design, Interaction design and Visual design companies.


Week 1: Introduction to Visual Design Introduction to Virtual Media Technology
Week 2: Applications of Visual Design in Virtual Media Paradigm Design Thinking and Visual Cognition
Week 3: Contemporary Trends in Virtual-Media Visual Design Methodology (continues to week 4)
Week 4: Visual Design Methodology Case Studies of Visual Design in Virtual Media Technology

Taught by

Saptarshi Kolay

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