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Tecnológico de Monterrey

Digital Marketing and Customer Engagement

Tecnológico de Monterrey via edX Professional Certificate


Digital marketing and customer engagement is a field full of rapid and continuous change, and nowadays, there exists a generational difference in the approach to leveraging digital platforms. As change continues, it is increasingly imperative that marketing professionals understand the value and applications of new technologies in order to maximize engagement with any audience and create value for both customers and their business.

Through this program, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.

By completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.


Courses under this program:
Course 1: Digital Commerce Reinventing Business Models

The speed of business transactions and the agile way to take decisions increase the needs to digitalize the trading activities of any kind of business. That’s why the business models are changing very fast, and the adaptation to the new customer behaviors will impact the feasibility of the businesses worldwide.

Course 2: Digital Marketing and Data Driven Analytics

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.


Taught by

Fernando Daniel Sierra Saavedra and Brenda Aranda de la Garza


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