In a highly interconnected, fast-moving world, business and innovation cycles have been shrinking like never before. Companies’ life has decreased to less than a third in the last 30 years. Democratization of innovation has opened limitless possibilities for many people, companies and regions around the world. Entrepreneurs, innovators and startups, in particular, have taken advantage of the opportunities that digital transformation is currently taking place.
This MicroMasters program consisting of 6 online courses is dedicated to understanding:
Strategy, key concepts and tools that entrepreneurs require to create value and scale their business projects or new venture.
Methodologies for solving problems and innovative solutions that require research, persistence and determination.
Business models and how to start a new entrepreneurial project or build a growth company; how to build, manage and maintain corporate venture capital and a corporate entrepreneurship mechanism for innovation; and the specific tools and models to create synergy in the family business and develop a transgenerational entrepreneurial spirit.
This program is focused on innovation and entrepreneurship for startups, corporations and family businesses. Moreover, gives sources of innovation and best practices that can be applied on marketing strategies helping to open up to new markets.
Courses under this program: Course 1: Leadership in the family business
Learn the dynamics of family businesses, in order to apply the skills, tools and instruments that involve leading and orchestrating a successfully family business.
Course 2: Fundamentals of Entrepreneurship in the Family Business
Learn best practices, entrepreneurship and innovation models and how to take advantage of the strengths of the family business in order to achieve success. During this course you will carry out a transgenerational entrepreneurship project.
Course 3: Entrepreneurial Mindset
Learn how innovative entrepreneurship and how startups can generate value in the business world.
Course 4: Design and innovation of business model
Business models are an important tool when starting a new business or building a growth company. Business model analysis provides us with a simple and effective framework for evaluating new opportunities.
Course 5: Organizational innovation and creativity
Business world faces challenges and opportunities that require innovative approaches and a new set of skills. This online course offers you methodologies for innovation and problem resolution.
Course 6: Corporate Entrepreneurship
In this online course, you will learn to identify concepts of corporate entrepreneurship. In addition, this course will present an introduction to entrepreneurial culture oriented to the development of the organization.
To ensure that the family business transcends and the company is sustained over time, in this course of entrepreneurship and business administration, you will have the opportunity to understand the complexity of family and business dynamics, reflect on the roles and ways of thinking of the family's leader and make a diagnosis of entrepreneurship.
All this in order for you to know the instruments and components that involve leading and orchestrating the family business: the future vision of the business family, the development of the next generations and the formation of an effective and flexible family and business government. All the knowledge acquired in this course of business administration can be applied in the family business.
The Center for Entrepreneurial Families and EGADE Business School of Tecnologico de Monterrey is the ideal institution to develop these skills, since Tec de Monterrey is #1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.
Professors from the Entrepreneurial Families Center are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, moreover, EGADE Business School is number 1 school in Latin America, in its MBA, according to the ranking of America Economia.
Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.
In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).
This online course delivers the knowledge and tools necessary for the success of a venture in the family business.
The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.
Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.
The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals.
In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence.
The focus of this course is on four pillars:
1. Observation as a key element to discover business patterns.
2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design.
3. The concept of white space as "potential activities not defined or mentioned in the current business model".
4. Storytelling and establishing contact.
Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model.
What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks.
According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them."
An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.
This management course focuses on the innovation process by presenting students with methodologies for problem solving and innovation that require research, persistence, and agility.
Students will be encouraged to:
• Synthesize existing ideas, images, concepts, and skill sets in an original way
• Embrace ambiguity
• Support divergent thinking and risk taking
This course will help you become an effective innovation team leader, take on a role as an innovation executive within a large corporation, or provide entrepreneurial activity. In addition, the knowledge acquired will help you plan, apply and execute innovation skills to develop and launch new products and services.
In addition, this online course will teach you how to use innovation and business mentality and methodologies to convert opportunities into product specifications, commercial concepts and eventual introductions of these products or services to new markets.
José Ernesto Amorós Espinosa, Fernando Moya Dávila, David Salvador Xotlanihua González, Fernando Sandoval Arzaga, Luis Antonio Marquez-Heine and Juan Pablo Murra Lascurain