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Coursera

Technology Commercialization, Part 1: Setting up your Idea Filtering System

University of Rochester via Coursera

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Overview

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New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Syllabus

  • Week 1 - Case for Action
    • Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
  • Week 2 - Why so hard?
    • Top reasons why commercializing technology is so difficult
  • Week 3 - Customizing Your Filter
    • Turning those challenges into an Idea Filter
  • Week 4 - Discussing Filters from Different Creeds
    • Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed

Taught by

Mark Wilson

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5.0 rating, based on 1 Class Central review

4.2 rating at Coursera based on 48 ratings

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  • Aniket Shah
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