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Coventry University

Green Innovation and Business Ethics: The Future of Entrepreneurship

Coventry University via FutureLearn


What’s the future of innovation in business – and how can entrepreneurs learn to innovate?

On this course, you’ll have the opportunity to look at the future of innovation and entrepreneurship and explore the contemporary issues that are vital to your journey to becoming a successful entrepreneur.

Linking theories with practices, you’ll have a chance to find out how to use entrepreneurial behaviour to bring about a positive impact on society – and the negative behaviours to avoid. You’ll also learn to incorporate ethics into entrepreneurship through taking a critical view.

Finally, you’ll explore how to foster an empowering entrepreneurial culture that reflects your goals and values by investigating different cultural attitudes to entrepreneurship.

What is ethics and how can it be good for business?

Through examining innovation strategies, innovation management and types of innovation, you’ll uncover the issues and challenges of being more ethical in business – from gender parity and entrepreneurship in different cultures to fostering a more ethical work environment.

Creating sustainable innovation for future success

‘Eco innovation’ (or green innovation) can be a huge driver for business success – and it’s more vital now than ever. You’ll consider all the aspects of sustainable innovation in business – from the contemporary market to competitive landscape.

This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.

It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

  • Uncovering Your Entrepreneurial Potential
  • Creativity and Innovation: Their Role in Becoming an Entrepreneur
  • Implementing Your Business Ideas: From Risk Identification to SWOT Analysis
  • Success and Failure in Entrepreneurship: Discover the Key to Business Success


  • The Impact of Innovation and Entrepreneurship
    • Linking theory with practice
    • Contemporary issues in innovation and entrepreneurship
    • Coming up next
  • Fostering Entrepreneurship and Innovation
    • Ethics and entrepreneurship
    • Entrepreneurship in different cultures
    • Fostering an entrepreneurial culture
    • Summary and reflection

Taught by

Cherisse Hoyte


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