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Performance Fundamentals Badge

Twitter via Independent


Earn the Performance Fundamentals Badge by scoring 80% or higher on the Performance Fundamentals assessment. Check out the full catalog of Performance Advertising courses and then test your knowledge to earn your badge!


Performance Fundamentals Badge Assessment

  • Performance Fundamentals Badge Assessment

Get Started with Performance Advertising (Optional)

Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.

  • Introduction to Performance Advertising
    Performance Measurement Basics
    Twitter's Measurement Solutions

Create a Mobile App Promotion Campaign (Optional)

The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are successfully using them today.

  • Get Started with Attribution
  • App Install Campaign Basics
  • App Re-engagement Campaign Basics
  • Mobile App Promotion Measurement Basics

Create a Website Click Campaign (Optional)

When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.

  • Set Up Conversion Tracking
  • Website Clicks Campaign Basics
  • Website Clicks Measurement Basics

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