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How to Build an Advanced Twitter Strategy

via Hubspot Academy

Overview

Want to build an advanced Twitter marketing strategy to garner you more followers, retweets, traffic, and sales? Learn from Twitter experts Ai Addyson-Zhang, Charlotte Zoller, Dhariana Lozano, Erika Lovegreen, Melinda Emerson, Madalyn Sklar, and Mario Martinez Jr., plus, the brands who are doing it right including JetBlue, Dell, Motley Fool, and GFuel Energy.
  • Learn how to develop a Twitter growth strategy that will propel both your brand and your business forward.
  • Discover how to choose the right Twitter content mix for your brand.
  • Understand the Twitter algorithm so you can make the right marketing and sales decisions.

Syllabus

  • Building and Growing Your Twitter Audience
    • Finding followers on Twitter isn’t as easy as it used to be. And building a big audience may not be as meaningful as building the right audience--one who will be open to doing business with you. Learn how to develop a Twitter growth strategy that will propel both your brand and your business forward.
  • The Power of Networking and Engagement
    • While networks like Facebook are making a move toward more group and private conversations, Twitter is the undisputed leader when it comes to brands and consumers having equal footing and clear, direct means of communication. That’s the power of Twitter, and savvy marketers use this openness to create meaningful networks of engaged users, ecstatic fans, and carefully researched prospects.
  • Your Ticket to Twitter Content that Attracts, Engages, and Delights
    • One of the biggest challenges brands have is determining what to Tweet. With the switch from 140 to 280 characters and a shift away from text to more visual images, there are more options than ever, which makes figuring out what fans want to see even more confusing for marketers. Learn how successful brands determine what content will resonate best — and what will attract fans, partners, and prospects and convert them to buyers.
  • The Key to Lead Generation on Twitter
    • Making a sale on Twitter can take a few different forms. And depending on your buyer, it can be a long or short path to conversion. Learn how your sales force can build meaningful engagement with prospects and how retail brands can take advantage of Twitter’s ability to directly reach prospects with discounts, coupons, and special deals.
  • Survey for the Twitter Strategy Course
    • Please answer this 6-question survey to help us make this course better for our global community.

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