There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.
Overview
Syllabus
- Introducing Monetization
- A monetization strategy is comparable to the product/market fit for a new idea.,Start thinking about profitability from the beginning.,Learn about monetization models, profit margins, KPIs, and customer acquisition and retention.
- Monetization Strategies
- Monetization strategies for freemium, subscription, eCommerce, and Ads across web, games, and native apps.,Learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.
- Implement a Monetization Plan
- Choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness.,Use Google Analytics and other tracking tools to get behavior reports, crashes, exceptions, and app speed.
- Optimize Your Model
- Learn how to react and re-engage users if your monetization strategies don’t originally work.,See how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.
Taught by
Jessica Uelmen and Ido Green
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Reviews
4.0 rating, based on 1 Class Central review
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Aayush Goyal completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
The course is simple and crisp and to the point. Also, some sane person once said that you can not learn marketing from books until you actually enter the market and that's where this course shines. It includes a lot of real-world companies' examples that will help you understand the concept and simultaneously see its effect. If you are mainly a developer and not that much into the marketing like me you can surely go for this course.
