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Engagement & Monetization | Mobile Games

Amazon via Udacity

Overview

At first it may seem strange to consider monetization before a game is even completed, and many developers leave this as an afterthought. But monetization should be built into the fabric of a game from the beginning, because a clearly defined and understood monetization strategy can have tremendous impact on design decisions made during the development process. This kind of forward-thinking approach is especially important in today’s highly competitive game market, and keeping monetization strategy front-of-mind throughout can be the difference between product success and failure.

This course will teach you how to make your game stand out in a very crowded field, and encourage people to pay for game features that will define the ultimate success of your product.

Currently, most game apps are free to play, and many users are looking for something simple and entertaining without the risk of making a purchase. We'll look at the most successful premium and freemium games, and discuss the most effective strategies for monetization. Our goal in this course is to teach students how to design games that produce sustainable revenue over the long-term.

Syllabus

  • Engagement
    • Learn the best design strategies to build an addictive game.,Designing game difficulty, and including competition and social networks to get players more involved.,Inspiring engagement is critical for a game to produce revenue in the long-term.
  • Monetization Models
    • Monetization strategies for both paid games and free-to-download “freemium” games.,A comparison of both premium and freemium models.,How to effectively implement ads and in-app purchases.
  • Best Publishing Practices
    • Get useful player feedback, and how to test out versions of your game with A/B testing.,Design strategies for choosing what will appear in the app store—like icons and screenshots.,Get your game to stand out against the competition.

Taught by

Ankur Prasad and Cezanne Camacho

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