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Persuasive Copywriting (2023): Become a Copywriting Master

via Udemy


Your Complete Guide To High-Level Copywriting: Learn Copywriting From A Fortune 100 Copywriter With A Kellogg MBA

What you'll learn:
  • Acquire One Of The World’s Most Lucrative Skills: Copywriting (Selling With Words)
  • Learn High Level Copywriting & Content Marketing
  • Build A Content Marketing Strategy From Scratch (Go From 0 Leads To Paying Customers)
  • Apply Proven Psychological Principles That Work To Effortlessly Get People To Buy Your Products & Services
  • Write Killer Copy For Your Ads, Emails, Landing Pages & More
  • Avoid Common Copywriting & Content Marketing Mistakes
  • How To Write Powerful Headlines
  • Model Proven/Successful Ads For Maximum Results

If you want to sell anything online successfully, you’ve got to learn copywriting...


This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you'll be able to...

  • Develop a full-funnel content marketing & copywriting plan

  • Write copy that changes people's minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTRYouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal...

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I'll show you examples of...

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team...etc.

Let's get copywriting!

Taught by

Dekker Fraser, MBA


4.6 rating at Udemy based on 629 ratings

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