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Udemy

Be The Ultimate HootSuite Social Media Marketing Manager

via Udemy

Overview

Certification award. The university for HootSuite, free or pro. Market & manage your social medias via time management.

What you'll learn:
  • In this Social Media Marketing Course, you will know how to manage all your social medias in one dashboard.
  • In this Social Media Marketing Course, you will know how to schedule posts for every social media platform.
  • In this Social Media Marketing Course, you will know which social media platforms you should focus on - and which ones you should run from.

In this course, you will learn the fundamentals to using Hootsuite to manage your various social media accounts.


This is a great tool for anyone managing social media for a company or organization, or for anyone that has a large amount of personal social media accounts. Start fromhow to set up a free Hootsuite account, then learn how to add all of your social media profiles. Then, you will be instructed on how to post and schedule posts using the program, how to utilize the analytic tools built into the program to measure your social media success, and how to use other great features of the program.


Then we'll dive deep into which networks you should be in and the best methods for becoming viral on each network.


Not only that, but we'll be including a BONUSSECTION on how to do proper lighting, audio, videofor recording.


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About the Topic

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Hootsuiteis a social media management platform.The system's user interface takes the form of adashboard and supports social network integrations forTwitter,Facebook,Instagram,LinkedIn,Google+andYouTube.


Additional integrations are available via Hootsuite's App Directory, includingReddit,Storify,Tumblr, andMarketo.


Overview of Hootsuite Benefits:


Manage Multiple Social Media Accounts in One Place


Perhaps the biggest reason to use Hootsuite for your company is that it enables you to manage multiple social media accounts in one place. Thus, you do not have to remember pesky passwords any more or need to go to each individual site to check. You don’t have to sign in to each individual social site as Hootsuite empowers you to manage your marketing campaigns across multiple social profiles from this one system.


With Hootsuite, your company can post updates, connect with your client base, and review responses on more than thirty-five popular social networks including: Twitter, LinkedIn (including Pages, Profiles, and Groups), Foursquare, Facebook (including Events, Groups, Profiles, and Fan Pages). Google+, and WordPress blogs.


Hootsuite also connects you with several other platforms using third party apps. These include: Vimeo, Instagram, Evernote, MailChimp, Storify, Edocr, Slideshare, Flickr, Tumblr, StumbleUpon, and Reddit.


Enjoy these Advantages


With Hootsuite, you can manage several contributors and share access and data without sharing passwords. You can choose from a wide selection of design themes, and work smartly with social streams, columns, and tabs. Improve your team’s productivity by assigning messages and tracking progress and responses. Enhance delivery efficiency by posting your updates at the best time and date for maximum audience reach.


Make Use of Social Analytics


Collect useful intelligence by tracking mentions of your industry, brand, and product, and search terms. You can generate insightful social analytics reports by selecting from a range of pre-designed templates as well as more than 30 report modules. Or, you can produce custom reports to get data and insights on the metrics that matter to you. Your Enterprise teams are fully protected when they post to company social profiles from both mobile and web accounts. Finally, the vendor offers localized support in Italian, French, and Japanese, with plans to include more languages in the future.


Overview of Hootsuite Features:

  • Manage multiple contributors

  • Gather intelligence by monitoring mentions of your company’s brand

  • Update multiple networks in one step

  • Optimize delivery

  • Social Analytics reports


Social Marketing Solutions through HootSuite:


1. Extend your social marketing reach by growing a moreengaged audience.

  • Build your social audienceacross multiple networks with solutions for social publishing, scheduling, and more.

  • Target messagesby location or demographic profile, and schedule them to post at the best time—automatically.

  • Empower regional teamsto market locally while maintaining control of your global brand voice.

  • Boost your social advertisingperformance through campaign optimization features and services.


2. Improve efficiency and simplify socialmedia management.

  • Respond to posts quicklyand reduce duplicated efforts by routing posts to the right person, department, or region.

  • Create approval workflowsthat mirror your existing organizational structure to ensure all posts are consistent and compliant.

  • Manage platform accessfor your growing team of employees, contractors, and agency partners without sharing passwords.


3. Safeguard your brand reputation andstay compliant.

  • Guard against hackers—and many other external threats—with full account audits, network monitoring, and real-time security alerts.

  • Cut the risk of employee errorwith secure logins, custom approval workflows, and flexible team and individual permission levels.

  • Protect your brandwhile confidently engaging with customers, using our advanced message moderation features

  • Stay compliantwith bodies like FINRA and HIPPA through our industry leading integrations with Actiance, Proofpoint and Smarsh.


4. Prove the ROI of social and make data-driven decisions.

  • Share real-time insightsby monitoring mentions of your brand, company, products, and competitors.

  • Measure the impactof your social marketing campaigns through comprehensive social channel reporting.

  • Prepare for a crisisor spikes in social activity through automatic alerts and response simulation planning.

  • Clearly prove business ROIfrom organic and paid social media.


5. Set your organization up for success with expert dashboard training and socialmedia education.

  • Onboard teams quicklyand speed your time to value with help from our professional services team.

  • Train employeesto give them the skills and confidence they need to drive your social media strategy.

  • See results fasterwith a customized social media strategy developed with our professional services team.



Taught by

Zach Miller

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