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Udemy

Building a Facebook Chatbot in Chatfuel

via Udemy

Overview

A Comprehensive Guide to Monetizing Messenger for Brands & Businesses

What you'll learn:
  • Respond to users with Artificial Intelligence
  • Set up behavioral retargeting to drive sales
  • Add up-sells to your e-commerce bot
  • Automatically migrate user data to MailChimp & Google Sheets
  • Analyze bot trends to improve conversion rates
  • Grow your reachable users with Facebook Ads
  • Use JSON plugins to expand functionality
  • Hide Chatfuel branding
  • Transfer ownership of a bot to a client without their password
  • Personalize your messages with predefined user data
  • Onboard new users quickly
  • Add GIFs and emojis to your bot
  • Integrate native audio & video to your bot

Facebook Messenger chatbots will be the next BIGmarketing trend in 2017 and beyond.

More than 1 billion people are active on Messenger every month, so why not monetize this platform as part ofyour/your client'ssocial media marketing strategy?

The beauty is that chatbots are still in their infancy, meaning thatvery few businesses are using them to sell. This equates to HUGE opportunity for you,as a digitalmarketer, because deploying a bot will help your brand— and whatever products you're selling — stand out from the competition.

Some advantages of building Facebook bots include...

  • 90%open rates, compared to the average30%with email marketing
  • Instant, relevantanswers to users who message your page, eliminatingslow responses andmissed sales
  • Reach all your fans without paying Facebook to "boost"your posts
  • Personalize your sales pitches using Facebook data, proving to customers that you understand them
  • Monetize your conversations inside Messenger without redirecting them to a painfully slow sales page

Whetheryou're a brand consultant, social media marketing agency, or ado-it-yourself small business owner, this course will teach you how to build a Facebook Messenger bot that converts users and puts money in the bank.

Taught by

Andrew Demeter

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