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Udemy

Digital Marketing: The Ultimate Guide to Strategic Marketing

via Udemy

Overview

Master Digital Marketing: Instagram, Optimization, Social Media, Analytics, SEO, PPC, Email, WebCopy, UX, Content Mkt

What you'll learn:
  • Upgrade Your Digital Marketing Skills for new Job or Career
  • Optimize your Marketing for Conversion
  • Plan, Deploy, Manage, Audit your Digital Marketing Activity
  • Earn good money as consultant or freelancer
  • Discover the latest Neuromarketing techniques
  • Avoid costly mistakes

Latest Update - March 2021

At Oxford Learning Lab we know how busy you are to keep up with the latest development in technology. We decided to introduce a Fast-Track program starting from SEO.

These powerful lessons enable you to be a more effective marketer without waste time in useless presentations.

Our Digital Marketing Management course is perfect for the professionals - either independent or working for a company - to have an all-around understanding of the subject and able to solve practical problems or talk with subject matter experts with ease.

IMPORTANT: This course is very substantial, and updated on a regular basis. However, do not be scared!You can decide to learn specific topics ORgo for the entire course. If you feel you know already some parts you can skip them and focus on other ones. Remember we are always here to help you!


Our Digital Marketing materialhas been developed with the support of top professionals from The Oxford College of Marketing. All our speakers have at least 15 years experience in working and consulting for the top UK and US companies.

TEN GOALS YOUCANACHIEVE FROM "DIGITAL MARKETING MANAGEMENT."

  • Apply the latestPsychologyand Neuromarketing techniquesto Outperform your competitors

  • Increase theConversion Rateof any of your marketing activity

  • Define a Social Media Strategy to drive traffic and leads

  • Avoid common mistakesthat can cost you a fortune

  • Performmarket researchto validate your idea

  • WriteCopyThat Sells

  • Fine tune youremail marketing strategy

  • Optimize yoursearch engines rankingwithSEO

  • Create ads withGoogle Adwordsthat make you profits

  • Measure results and track success withGoogle Analytics

14 TOPICS INCLUDED AND UPDATED IN THIS COURSE:

Conversion Rate Optimization (CRO)

Social Media Strategyfor Business Growth

Web CopyWriting

Web Analytics

Social Media Channels

Email Marketing

SEO - Search Engine Optimization

PPC

Web Usability (UX)

Content Marketing

Campaign Planning

Digital Marketing Research

Affiliate Marketing

Neuromarketing


Taught by

Oxford Learning Lab

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